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Ever sent out an email campaign only to see low open rates and high bounce backs? It’s frustrating, right?
Your emails might be landing in the wrong inboxes or, worse, nowhere at all. Did you know? Email marketing lists naturally lose about 22.5% of their contacts each year.
That’s why it is important to use the best email list cleaning service! They help you remove invalid, outdated, or fake email addresses so your messages reach real people who want to hear from you.
But which service to choose?
In this blog – we’ll talk about the 10 best email list cleaning services of 2024 to make the selection easier for you.
Why Email List Cleaning is Essential?
Source: Freepik
Did you know that sending to inactive contacts can decrease your open rates and hurt your overall campaign performance? This is why regularly cleaning your email list is essential. Here’s why it matters:
- Improves Deliverability
When you clean your email list, you remove invalid and outdated addresses. This reduces the chances of your emails bouncing back. With fewer bounces, your emails are more likely to reach your audience’s inboxes.
- Increases Engagement
A clean email list means your messages are sent to people who are interested in hearing from you. This increases the chances of your emails being opened, read, and clicked on, leading to better engagement rates.
- Saves Money
Most email marketing platforms charge based on the number of contacts on your list. By cleaning your list and removing inactive or fake addresses, you reduce the size of your list and, in turn, save money on your email marketing costs.
- Protects Your Sender Reputation
Sending emails to bad addresses can harm your sender reputation. A poor reputation can lead to your emails being marked as spam. Regularly cleaning your email list helps maintain a good sender reputation, ensuring your emails stay out of the spam folder.
- Provides Better Data
A clean email list gives you more accurate data on how your campaigns are performing. You can trust your metrics more when you know your list is up-to-date, helping you make better marketing decisions.
What is an Email List Cleaning Service?
Source: Freepik
An email list cleaning service is a tool that helps you keep your email contacts up to date. Over time, some email addresses on your list may become inactive or invalid. Sending emails to these addresses can hurt your email campaign’s success, leading to high bounce rates and low engagement.
The best email list cleaning service checks your list for these bad addresses and removes them, leaving you with a clean, accurate list of contacts. This way, your emails reach real people who are more likely to open and respond, boosting your email marketing results.
Top 10 Best Email List Cleaning Services
Source: Freepik
Let’s say – you have a list of 1,000 emails, and you want to clean it. Doing it manually can take ages and even lead to human errors. But thanks to email list cleaning services – you can complete the process in just a few minutes.
Here are the 10 best email list cleaning services you can choose for your business:
Tool | Best For | Accuracy Rate | Price for 10K Emails |
VerifyMagically | Bulk and affordable email list cleaning | 99% | $36 |
ZeroBounce | Email list cleaning, validation, and deliverability | 99% | $80 |
Emailable | Fast and accurate email list cleaning | 99% | $60 |
NeverBounce | Automated email list cleaning | Up to 99% | $50 |
EmailListVerify | Comprehensive email list cleaning and verification | 98% | $24 |
Pabbly | High accuracy email list cleaning | 98% | $15 |
Clearout | Simple and user-friendly email list cleaning | 97% | $58 |
MillionVerifier | Cleaning old and new email lists | 99%+ | $37 |
Snov.io | Email list cleaning for outreach and prospecting | 98% | $39 |
XVerify | Email list cleaning for digital marketing | 98% | $70 |
1. VerifyMagically
Best For: Bulk and affordable email list cleaning
Source: VerifyMagically
VerifyMagically is one of the best email list cleaning service, with its unbeatable 99% accuracy. It validates all types of emails using advanced algorithms, including - risky and catch-all addresses - in real-time. This means you get more verified emails compared to other tools. With smooth API integration and bulk processing - it easily handles both small and large volumes of data. What’s best is that you get 24/7 customer support and 250 credits with VerifyMagically.
Key Features:
- Real-Time Validation: VerifyMagically instantly checks emails as they come in. This guarantees that you get accurate results quickly.
- Catch-all and Risky Validation: The tool checks all types of emails, including risky and catch-all addresses. This gives you up to 30% more verified emails.
- Seamless API Integration: It offers easy-to-use APIs for both single and bulk email validation. This means you can integrate it with your systems smoothly.
- Bulk Processing: Whether you have a list of 1,000 or 1 million emails, VerifyMagically can handle it. It processes large volumes of emails quickly and accurately.
- High Accuracy: With a 99% accuracy rate, VerifyMagically guarantees that the emails on your list are valid and active.
- Speed and Efficiency: The tool is designed for fast processing, delivering quick results without delays.
- 24/7 Customer Support: VerifyMagically offers round-the-clock customer support. If you have questions or need help, the team is available to assist you at any time.
- Security: The service complies with GDPR regulations, guaranteeing that your data is handled securely and privately.
- 250 Free Credits: You can start using VerifyMagically with 250 free credits. This allows you to test the service without needing a credit card or committing financially upfront.
Source: VerifyMagically
Pros:
- Guarantees 99% accuracy in email verification
- Uses advanced algorithms for better accuracy and output
- Simple and beginner-friendly user interface
- Provides real-time and bulk email validation
- Offers API integration
- Validates catch-all emails with accuracy
- Round-the-clock customer assistance
- High security levels
- Affordable pricing
Cons:
- No free trial (but you get free credits)
- Requires a stable internet connection
Pricing:
- Check 250 emails for free
- 10K emails for $36
- 1 million emails for $555
Source: VerifyMagically
Make the Smart Choice for Your Email List Cleaning, Get 250 Free Credits Today!
2. ZeroBounce
Best For: Email list cleaning, validation and deliverability
Source: ZeroBounce
ZeroBounce is a market leader when it comes to the best email list cleaning services. It offers a range of tools to help you maintain a high-quality email list. The tool provides accurate email validation to improve email open rates and inbox placements. With additional features like Email Score, Email Finder, and Blacklist Monitor - ZeroBounce guarantees your email campaigns reach the right people. It also offers detailed reporting to help you understand your email list's health.
Key Features:
- Removes invalid, expired, and disposable emails
- 99% accurate rate for email validation
- Provides an API for large-scale email validation
- Helps to track email activity data
- Uses AI to estimate email engagement
- DMARC monitoring and reporting
- Integrates with popular email marketing services
- Uses greylisting verification technology
- Includes MX record verification
- Supports monitoring of blocklists
Pros:
- You can test the email validator for free
- Offers free email verifier and list evaluator
- Helps to test email deliverability
- Supports real-time, bulk email list cleaning
- Offers email finder and email scoring tools
- Complies with - SOC 2, GDPR, CCPA, and PCI standards
- 24/7 customer support
- Provides 100 free monthly credits
Cons:
- Expensive than other services
- Some advanced features may be difficult to use for beginners
- The free trial doesn’t cover all features
Pricing:
Pay-as-you-go:
- Check 100 emails for free
- 10K emails for $80
- 1 million emails for $2,750
Monthly:
- 2,000 emails for $18 per month
- 10K emails for $75 per month
- 1 million emails for $2,250 per month
3. Emailable
Best For: Fast and accurate email list cleaning
Source: Emailable
Emailable is another great tool for email list cleaning. It is known for its speed and accuracy. The tool boasts a 99% accuracy rate - making it one of the top choices in the industry. You can easily upload lists in bulk or automate daily re-verifications. What’s best is that - Emailable also provides an API for checking emails collected from web forms. It not only assesses the deliverability of your emails but also delivers real-time results. With this best email list cleaning service – you will get offers of 250 free credits.
Key Features:
- Instantly checks emails to reduce invalid addresses
- Adheres to data protection GDPR standards
- Handles large volumes of emails efficiently
- Easily integrates with 50+ tools and systems
- Provides comprehensive insights and reports
- Adds extra details to email addresses - like names and gender
- SMTP provider details
- Verifies 100,000 emails in under 3 minutes
- MX record detection
- Email deliverability up to 99%
Pros:
- 99% accuracy rate in email verification
- Offers 250 free credits for initial testing
- Provides a complete B2B cloud platform
- 99.99% platform uptime
- Provides comprehensive insights and reports
- Offers API integration
- Uses anti-Greylisting technology
Cons:
- May become pricey for very large lists
- It's hard to understand the status of verified email addresses
Pricing:
Pay-as-you-go:
- Check 250 emails for free
- 10K emails for $60
- 1 million emails for $2,100
Monthly:
- 5,000 emails for $32.30 per month
- 10K emails for $51 per month
- 1 million emails for $1,785 per month
4. NeverBounce
Best For: Automated email list cleaning
Source: NeverBounce
NeverBounce is another best email list cleaning service. It offers real-time email verification and bulk email list cleaning, helping businesses maintain accurate and up-to-date email lists. With over 125,000 users - NeverBounce is trusted by major brands for its reliable service. The platform also integrates smoothly with popular tools like HubSpot, Mailchimp, and Marketo - making it easy to keep your email lists clean and deliverable. It's user-friendly and provides strong customer support - guaranteeing your emails reach the right inboxes.
Key Features:
- Real-time email verification
- Bulk email list cleaning
- Integration with 85+ platforms
- API for smooth integration
- Instant bounce analysis
- Categorizes reports into five groups
- Up to 99.9% email deliverability
- Uses more than 20 methods to clean your email list
- Allows you to customize and download lists
Pros:
- Easy to use
- Supports multiple integrations
- Offers free credits for new users
- Reliable customer support
- Tracks the real-time status of your domain
- Offers APIs in eight different programming languages
- Free credits and list analysis are available
Cons:
- Pricing can be high for smaller businesses
- Some users find the reporting tools limited
Pricing:
Pay-as-you-go:
- 1000 emails for $8
- 10K emails for $50
- 100K million emails for $400
Automated Cleaning:
- 1000 emails for $49 per month
- 10K emails for $99 per month
- 100K million emails for $249 per month
5. EmailListVerify
Best For: Comprehensive email list cleaning and verification
Source: EmailListVerify
EmailListVerify is a reliable email list cleaning service that offers affordable and accurate email verification. With a focus on protecting your domain's reputation and improving email deliverability - it helps remove invalid, spammy, and duplicate email addresses from your list. The service is easy to use, offering real-time verification and integration with popular email platforms. It also provides flexible pricing options - making it a cost-effective choice for businesses of all sizes.
Key Features:
- Real-time email verification API
- Removes spam traps, duplicates, and disposable emails
- Validates syntax errors and MX records
- Supports bulk email verification
- Detects and removes duplicate emails
- Integration with popular email platforms like - Mailchimp and MailerLite
- Flexible pricing with pay-as-you-go options
Pros:
- Affordable pricing for bulk email lists
- Offers 100 free email verifications
- Easy to integrate with various platforms
- Fast, reliable, and best email list cleaning service
- Offers free tools like - email health checker, blocklist checker, email extractor, etc.
Cons:
- Limited advanced features compared to some competitors
- Sometimes takes longer to validate email lists
Pricing:
Pay-as-you-go:
- Check 100 emails for free
- 10K emails for $24
- 1 million emails for $599
Monthly:
- 5,000 emails/day for $139 per month
- 50K emails/day for $589 per month
- 100K emails/day for $989 per month
6. Pabbly Email Verification
Best For: High accuracy email list cleaning
Source: Pabbly
Formerly known as MailGet, Pabbly Email List Cleaning is a top choice for reliable email verification. It offers accurate results with a 98% deliverability guarantee and guarantees credits never expire. The process is straightforward—just upload your list, start verification, and download the clean results. Pabbly is known for its thorough, slow-speed verification - which minimizes errors and improves email deliverability.
Key Features:
- Best email list cleaning service with 98% deliverability guarantee
- Credits never expire
- Easy CSV import and export
- Detailed status codes and reporting
- Real-time API integration
- Detects duplicates and invalid addresses
Pros:
- High accuracy with thorough verification
- No expiration on credits
- Simple and user-friendly interface
- Supports both single and bulk email verification
- Integrates with various email services
Cons:
- Slower verification process compared to some competitors
- Limited free features compared to paid plans
Pricing:
- Basic: $5 for 1,000 emails
- Standard: $15 for 5,000 emails
- Pro: $25 for 10,000 emails
- Ultimate: $37 for 15,000 emails
7. Clearout
Best For: Simple and user-friendly email list cleaning
Source: Clearout
Previously known as AngelList - Clearout is another best email list cleaning service that helps keep your email lists clean and efficient. It’s trusted by over 50,000 businesses worldwide for its accuracy and quick results. Clearout offers tools for both single email verification and bulk email list cleaning - making it easy to reduce bounce rates and improve email deliverability. With a guarantee of reduced bounce rates to 3% or less - Clearout promises that your emails reach their intended recipients.
Key Features:
- Quickly verifies email addresses with high accuracy
- Cleans large volumes of email addresses at once
- Integrates with your systems for automated email verification
- On-form real-time verification
- Includes greylisting, catch-all, syntax, and more
- Automatically removes duplicate emails
- It includes auto-suggest to fix spelling mistakes
- Follows GDPR regulations to protect your data
- Checks if emails are from free services
Pros:
- Reliable email verification with a guaranteed bounce rate reduction
- Easy to use with quick setup
- Connects with various tools like - HubSpot, Apollo, and Mailchimp
- Offers 100 free credits for testing
- Suitable for both small and large-scale email verification needs
- 24/7 customer support
Cons:
- Free credits are limited - larger lists require a subscription
- There is no feature for blocklist monitoring
Pricing:
Pay-as-you-go:
- Check 100 emails for free
- 10K emails for $58 onwards
- 1 million emails for $1,100 onwards
Monthly:
- 10K emails for $52.2 per month
- 1 million emails for $990 per month
8. MillionVerifier
Best For: Cleaning old email lists and verifying new emails
Source: MillionVerifier
MillionVerifier is one of the best email list cleaning services for verifying old emails as well as new ones in real-time. It offers a high accuracy rate of 99%+ and ensures your email lists are clean and reliable. With options for bulk email verification, real-time checks, and an API for seamless integration - MillionVerifier helps maintain your email reputation. It also features automatic email verification to keep your lists clean over time.
Key Features:
- 99%+ accuracy rate in verifying email addresses
- Bulk email verification
- Validate emails instantly on your website
- Connect with 17 email marketing platforms
- Offers a super-fast API
- Automatic email cleaning - EverClean
- GDPR compliant
Pros:
- High accuracy in email validation
- Easy to use with a user-friendly interface
- Affordable pricing options
- Fast verification process
- Reliable customer support
- 100% money back guarantee
- Access to 10+ useful email marketing tools with a pro plan
Cons:
- Limited free features
- Some advanced features require a subscription
Pricing:
Verification Credits:
- 10K emails for $37
- 1 million emails for $389
Automated Email Verification:
- 10K emails/day for $15 per month
- 1 million emails/day for $649 per month
9. Snov.io
Best For: Email list cleaning for outreach and prospecting
Source: Snov.io
Snov.io is one of the best email list cleaning service designed to make your email campaigns reach valid contacts. It offers accurate and reliable verification with a 7-tier process that includes checking MX records and SMTP ping. You can verify emails individually or in bulk, and it integrates seamlessly with over 5,000 apps. Snov.io also provides features like database enrichment via API and robust customer support.
Key Features:
- 7-tier email verification process
- Individual and bulk email verification
- Real-time API for accurate lead enrichment
- Over 5,000 integrations with various apps
- Comes with built-in CRM
- Uses anti-greylisting technology for accurate list cleaning
- Award-winning 24/7 customer support
Pros:
- High accuracy with a 98% verification rate
- Easy to use with individual and bulk options
- Comprehensive API for real-time verification
- Reliable customer support
- No business email required for sign-up
Cons:
- Some advanced features may require a paid plan
- Free version offers limited checks (50 checks)
Pricing:
- Trial: $0 per month (50 credits)
- Starter: $39 per month (1000 credits)
- Pro: $99 per month (5000 credits)
10. XVerify
Best For: Email list cleaning for digital marketing
Source: XVerify
XVerify is a global email verification tool suitable for digital marketing needs. It helps improve email deliverability by removing - hard bounces, reducing spam complaints, and preventing fraud. With its real-time verification and advanced fraud protection - XVerify guarantees your emails reach the right inbox. You can easily integrate it into your web forms or mobile apps. Plus, XVerify offers flexible pay-as-you-go pricing with no setup fees.
Key Features:
- Reduces hard bounces and spam complaints
- Protects against fraudulent emails
- Accurate results with 98% accuracy
- Best email list cleaning service with built-in auto correction
- Mobile-ready for on-the-go verification
- Flexible pay-as-you-go pricing
Pros:
- Improves email deliverability
- Batch uploading option
- Easy integration with web forms and apps
- Quick and accurate verification
- No setup fees
Cons:
- Costs may increase with higher email volumes
- Real-time results may be limited by network conditions
Pricing:
- 1000 emails for $10
- 10K emails for $70
- 1 million emails for $1,500
Key Features to Look for in an Email List Cleaning Service
Source: Freepik
When evaluating the best email list cleaning services - consider these key features to make sure you select a service that meets your needs:
- Comprehensive Validation
Look for services that offer thorough email validation. This includes checking for invalid addresses, spam traps, and known disposable email domains. Comprehensive validation helps guarantee that every address on your list is reliable.
- Real-Time Processing
Choose a service that provides real-time processing. This feature allows you to clean and update your email list instantly rather than waiting for batch processing, which can be slower and less efficient.
- Integration Capabilities
Check if the service integrates with your existing email marketing tools and CRM systems. Seamless integration helps you manage and update your lists more easily without having to manually transfer data.
- Reporting and Analytics
A good service should offer detailed reports and analytics. Look for features that provide insights into the quality of your email list, such as the percentage of invalid addresses or engagement rates, to help you understand and improve your email campaigns.
- Customizable Options
Consider services that offer customizable options for filtering and segmenting your list. This allows you to tailor the cleaning process to your specific needs, such as focusing on particular regions or types of email addresses.
- Bulk Processing
For businesses with large email lists, bulk processing capabilities are important. Ensure the service can handle large volumes of data efficiently so you can clean your entire list quickly and effectively.
- Compliance with Regulations
Make sure the service complies with data protection regulations, such as GDPR or CAN-SPAM. This ensures that your data is handled responsibly and that your email practices are legal and ethical.
How to Pick the Best Email List Cleaning Service?
Source: Freepik
Wondering how to pick the best email list cleaning service? Well, there are hundreds of tools available in the market. So, how do you choose the right one for your business? Here are some important things to consider:
- Check Accuracy and Reliability
Choose the best email list cleaning service known for accurately identifying and removing invalid email addresses. Look for reviews or testimonials to make sure that the service is reliable and delivers good results.
- Consider Speed and Efficiency
Find a service that can clean your list quickly. The faster the process, the sooner you can start sending out your campaigns with a clean list.
- Look for User-Friendly Features
Select a service that is easy to use. It should have a straightforward process for uploading your list and getting the cleaned data back. An easy-to-navigate interface will save you time and hassle.
- Check for Data Privacy and Security
Make sure the service keeps your data safe. It should follow strong security measures to protect your contact information and ensure it isn’t misused.
- Evaluate Cost
Compare the costs of different services. Some might offer affordable pricing with good features, while others may be more expensive. Choose one that fits your budget and needs.
- Test with a Sample List
Before committing, see if the service allows you to test it with a small sample of your list. This way, you can evaluate its effectiveness and see if it meets your expectations.
- Check Customer Service
Good customer service is important. Choose a service that offers reliable support in case you need help or have questions. Responsive and helpful customer service can make a big difference in your overall experience.
Email List Cleaning Best Practices
Source: Freepik
The ROI of email marketing is - $36 for every $1 spent. Impressive right? But it is only profitable if you keep your email list clean. So, along with using the best email list cleaning service - here are some best practices you can follow:
- Regularly Update Your List
Keep your email list fresh by cleaning it every 3 to 6 months. Regular updates help reduce bounce rates and improve deliverability.
- Remove Invalid Addresses
Eliminate email addresses that are incorrect or no longer in use. These addresses can cause bounces and affect your email deliverability.
- Address Unsubscribes and Bounces
Promptly remove addresses of people who have unsubscribed or where emails have bounced back. This practice helps maintain a positive sender reputation and reduces the risk of being marked as spam.
- Avoid Duplicate Entries
Make sure your list is free from duplicate email addresses. Duplicates can lead to multiple emails being sent to the same person, which can annoy recipients and skew your engagement metrics.
- Verify Email Addresses
Use email verification tools to check if addresses are active and valid. This step guarantees that your emails reach real people and improves your open rates. Verified addresses also help maintain a good sender reputation.
- Segment Your List
Organize your email list into segments based on user behavior or preferences. This allows you to send targeted messages, increasing the likelihood of engagement and reducing the risk of sending irrelevant emails.
- Monitor Engagement Rates
Track how recipients interact with your emails. Low engagement rates can indicate that your list needs cleaning. Regularly review metrics like open rates and click-through rates to assess list quality.
FAQs
1. Should I clean my email list?
Yes, cleaning your email list helps improve deliverability, increase engagement, and save money by removing invalid or inactive addresses.
2. How much does it cost to clean an email list?
Costs vary by service and list size. Prices can range from a few cents per email to monthly or annual subscription plans.
3. What is the difference between Email Cleaning vs. Scrubbing vs. Email Verification?
- Email Cleaning: Eliminates email addresses that are no longer active or valid from your list.
- Email Scrubbing: Focuses on removing addresses that consistently fail to engage with your emails - such as those that never open or click.
- Email Validation: Checks if an email address is valid and can successfully receive messages.
4. How often should I clean my email list?
Ideally, clean your email list every 3 to 6 months to keep it up-to-date and maintain high engagement rates.
5. How do I remove email addresses in bulk?
Use an email list cleaning service like VerifyMagically - that supports bulk processing. Upload your list, and the service will handle removing invalid or unwanted addresses.
6. How to pick the best email list cleaning service for free?
Wondering how to pick the best email list cleaning service for free? Look for services offering free trials or samples. Check reviews, ease of use, and features to find one that suits your needs without cost.
Wrapping Up
Choosing the best email list cleaning service is key to keeping your communication accurate and effective. Reliable services help you reduce bounce rates, improve email delivery, and protect your sender reputation.
Out of the 10 best email list cleaning services we have covered - ZeroBounce excels in cleaning, validating, and discovering emails; NeverBounce offers automated list cleaning; and Emailable provides quick and accurate results.
For both high accuracy and affordability, VerifyMagically is the best option. Plus, you can try it for free with 250 credits when you sign up.
Source: VerifyMagically